One huge assets I looked into was the ability to have the map be filmed in real-time then displayed on the billboards around the map, as opposed to having a bunch of static logos that aren't interesting to look at for a large amount of time.
Right now, there are 2-3 camera placed in each level which offer specific views of each area of the map. Players can take a look at it and even use it to their advantage. Maybe they can see that there is a trap of mines on the other side of the map, or another player is there gathering up all the power ups.
Ultimately, what I would like to do is have the screens zoom in on the players for a more visual effect.